A franchise can have the best product or service, outstanding training, marketing and public relations support, but without dedicated franchisees in the network, the brand can't grow. And when things get stagnant, sometimes it's helpful to go back to the basics and look for the franchise partners who are excellent [...]
On August 10, 2016, Don Harris will mark his first anniversary as the owner of the Louisville, Kentucky Cottman center. And, oh what a year it’s been! “It’s been better than I expected, right out of the gate,” says Don. And the numbers bear him out, with gross sales consistently [...]
Every summer, high temperatures and extreme heat waves take a toll on vehicles and their engines, which can lead to unexpected expenses for unprepared drivers. In fact, the American Automobile Association (AAA) estimates more than 8 million automobiles in need of their roadside assistance during the summer months. Since this [...]
True story: A customer brings his car to a repair shop and asks for a wheel alignment. After the alignment’s done, the customer comes by to pick up his car. While he’s paying the bill, he says to the service writer, “Well, let’s hope that takes care of the vibration [...]
You just picked your car up from the shop; the bill was $120, and it doesn’t run any better now than it did when you came in. That’s not so surprising, since there wasn’t really anything wrong with it when you brought it in. It was in for maintenance. But [...]
With more than half a century in operation, it is safe to say Cottman Transmission and Total Auto Care is not new to the business. In fact, Cottman, which first opened its doors back in 1962, was around before anyone even considered the modern transmission repair and quick lube business [...]
Transmission Shop Or General Auto Repair? If you’ve ever had your car at a quick lube or the auto department at your local big box store, you’ve probably seen the signs offering to service your car’s transmission. Which begs the questions: Should you use a transmission specialist or generalist? Generally [...]
When gas prices began their historic rise over the $4-a-gallon threshold, sales of cars with manual transmissions began to increase for the first time in over 20 years. No great surprise there, as manual transmissions have historically been more efficient than automatics. But that was based on a different time, [...]
To View this Article online click here Q and A with Derik Beck - Vice President of Digital Marketing What is your professional background? Throughout my career, I have held various management roles within global organizations and within those roles I had the opportunity to lead interactive web projects, [...]
