Acclaimed Auto Repair Brand Releases Exclusive Collection of Online Tip Videos
HORSHAM, Pa. – Cottman Transmission and Total Auto Care continues to affirm its position as the foremost authority on aftermarket car care, culminating in the release of four videos in the acclaimed Transmission Physician series.
Available to watch online, Cottman’s four new auto care tip videos address a number of common concerns and best practices on transmission maintenance. The brand, which has endeared itself in the communities it serves for the honesty and integrity that defines every customer experience as well as its local outreach programs, is committed to educating its customers before, during and after their visit to Cottman. The live links to the videos are listed below, and include the topics of:
- Choosing A Transmission Shop
- Make Your Transmission Last
- Seasonal Issues Could be Affecting Your Transmission
- Why A Fluid Exchange
“When we first revealed the Transmission Physician, we were overwhelmed by the positive response from our customers. There’s a culture of uncertainty and misunderstanding when it comes to car maintenance and ownership, and the Transmission Physician takes a big step toward clearing up common misconceptions,” said Derik Beck, vice president of digital marketing for Cottman Transmission and Total Auto Care. “These videos give us the opportunity to share our expertise with consumers nationwide so they can travel safely. We’re here to help people take the guesswork out of common car problems.”
The release of these four videos bookends a year of industry acclaim for the Cottman Transmission Physician. In 2017 alone, the decorated, animated female transmission specialist has brought home a host of impressive awards:
- Platinum Award, dotCOMM Awards for Animation in Web Creativity and Digital Communication
- Silver Award, Summit Creative Awards for Education Animated Video Series
- Bronze Award, Telly Awards, Craft Use of Animation for Branded Content & Entertainment and Web Series for Video, Shows or Segments
- Gold Medal, Hermes Creative Awards, Electronic Media – Websites, Educational Video Series
- “Excellence” designation, Communicator Awards, Online Video in a Campaign or Web Series
- “Distinction” designation, Communicator Awards, Online Video in Video Education
The Transmission Physician web series is a standout component of Cottman’s broader catalog of educational digital content. Using accessible animation and themes, Cottman shares its educational videos on the brand’s website as a way for consumers to learn more about common car care topics.
As a specialist in transmission technology and repair, the Transmission Physician debunks common transmission myths, shares specialized, transmission-specific advice and explores related topics such as checking the automatic transmission fluid (ATF), why transmissions are so expensive, the process of how a transmission works, rechecks and more.
She joins the Cottman Man, the brand’s well-known namesake who has long starred in his own digital series, teaching consumers about car care and tips to maintain the longevity of their vehicles. Together, these characters strengthen Cottman’s ability to connect with consumers and creatively share meaningful maintenance information that adds value to the excellent services already offered at every Cottman location.
To view the Transmission Physician and Cottman Man Video Series, visit www.cottman.com/videos/. And, to learn more about Cottman Transmission and Total Auto Care, please visit www.cottman.com.
About Cottman Transmission and Total Auto Care
With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic. Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania. For more information, please visit www.Cottman.com and www.TheCottmanManBlog.com.