A new campaign, beginning in July, will put the iconic Cottman Man front and center as the chain unveils — The Cottman Man – Still the Man.
For more than five decades, motorists throughout the U.S. and Canada have been encouraged to trust “The Cottman Man” for a full range of automotive care. He was the face of Cottman Transmission and Total Auto Care, an auto repair and transmission company with auto service franchise centers across the country.
The Cottman Man Unveiled
A new campaign, beginning in July, will put the iconic Cottman Man front and center as the chain unveils — The Cottman Man – Still the Man.
This theme, along with a restyled visual of The Cottman Man, will be the focus of the company’s marketing efforts. “Since 1962, when we opened our first service center in Philadelphia, The Cottman Man has come to symbolize the personalized service and reliability that has become the hallmark of our brand,” said Randy Wright, Cottman’s President. “That high level of service and integrity remains central to what we offer, and the new tagline is designed to reinforce that commitment to our customers.”
According to Derik Beck, Vice President of Digital Marketing for Cottman, “So many service companies have become monoliths, with no local connection. Cottman has always prided themselves on the reputation and trust our franchisees have worked hard to earn, and the new campaign puts the focus back on our local people who represent the Cottman Man in their community. The individual center owner is truly the Cottman Man and is still the man,” said Beck.
Cottman’s Senior Director of Advertising, Sue Burg, who has been with the company for more than 30 years, noted that ideals of The Cottman Man never left the brand, and now the icon will put more of a visual emphasis on this important aspect in marketing and advertising moving forward. “The new tagline and the updated Cottman Man visual will be the focus of ads online and in print, which will include newspaper inserts and coupon drops. Localfranchisees will incorporate the tagline in their own local ad buys online, in newspapers and on radio. A new seal of approval is also being unveiled, showing service and parts are “Cottman Man-Approved,” Burg stated.
About Cottman Transmission and Total Auto Care:
With locations across the U.S. and Canada, Cottman Transmission and Total Auto Care is an auto repair and transmission company for almost any make or model vehicle, foreign or domestic. Cottman Transmission and Total Auto Care continues to take claim of the growing $200 billion aftermarket auto industry and specializes in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman is based in Horsham, Pa. For more information, please visit www.cottman.com.
